Billboards have always been an effective method for the promotion of any product/service, event, or company. With time, traditional billboards have been replaced by digital billboards. Digital billboards are those with LED arrays that display digitally engineered messages along with attractive images. They are operated and monitored through a computer which makes it easy to update or modify the message to drive in the audience. So, now let’s see if digital billboards are effective as compared to traditional billboards.
#1. Easy to recall
Digital mobile billboards are effective in helping customers recall a particular advertisement easily. These billboards placed on freeway signs can let the information reach a greater audience at one time. The study conducted in America revealed that a traveler could recall at least one advertisement on a digital billboard between 74-89 per cent of the time. The industries emphasized include fast-food restaurants, recreation, entertainment, gaming, and televised sporting events.
#2. Capture attention
The viewers’ attention is easily captured with continuously attractive running ads on these LED billboards. Amid the pandemic, remote work being the “new normal,” the digital billboards accompanied the online advertising method. Thus, a company with an integrated marketing strategy takes into consideration both these methods to convey its message to the target audience.
#3. Enhanced communication
Digital billboards are too attractive and impressive that they carry a good level of communication and instant consumer engagement. This type of digital advertising offers relevant information to the customer in real-time. Further, any modifications in the scheme or offers are simultaneously displayed, helping customers to gain current information about the company’s product/service.
Statistics of the effectiveness of digital billboards
According to research conducted by the Out of Home Advertising Association of America, the following statistics depict the effectiveness of digital billboards:
82 percent of respondents were able to recall advertisements on the billboard.
42 percent of respondents agreed that they were able to recall advertisements on digital billboard.
65 percent of respondents were of the view that digital billboards stand as an excellent method for promoting any new business.
71 percent of respondents stated that digital billboards are more effective than online advertising.
Key Takeaways
Be traditional or digital, billboards are always effective in targeting a large audience at one time. At the same time, do remember that the brighter your advertisement displayed, the more the customers will be able to recall.
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